Episode 131

#TrendyTuesday: Community College Enrollment Decline, Gen Z Travel, Remote Jobs Disappearing, TikTok is Changing the Music Industry

Ravi, Rikki, and newcomer Micky jump into #TrendyTuesday, looking at four trends shaping our world. First, the trio talk about community college enrollment, which has been plummeting over the past decade. What’s behind the drop? And should we invest in reversing it? Then the group pivots to our podcast’s most talked about generation: GenZ. Zoomers are traveling in record numbers compared to their peer generations, and many are swiping their credit cards to do it. Are these travel experiences worth the debt? Then we answer a pressing question about the future of remote jobs, which were all the rage during the pandemic (for obvious reasons). But are they still viable for businesses? We figure out the answers (remotely). Finally, we take on the music industry, which has already gone through so many disruptions over the past two decades. Will TikTok be the music distributor’s final boss?


Community College Enrollment Decline [05:14]
Community college enrollment plunges nearly 40 percent in a decade (The Hill, 4/15/23)
What Happened to Community College Enrollment During the First Years of the Pandemic? It Depends on the Students’ Age (Community College Resource Center, Teachers College, Columbia University, 1/9/23)
Community college enrollment is down, but skilled-trades programs are booming (NPR, 3/28/22)
Students are ditching college for trade programs teaching hard skills: ‘Finally, I feel like I’m going to accomplish something in life’ (Fortune, 4/17/23)
Average Cost of Community College 2021 (Education Data Initiative, 12/27/21)
‘It’s just too much’: Why students are abandoning community colleges in droves (The Hechinger Report, 1/15/21)
Community colleges are reeling. ‘The reckoning is here.’ (Associates Press/Hechinger Report, 4/4/23)
I Owe It All to Community College (The New York Times, 1/14/15)
Completing College: National and State Reports (National Student Clearinghouse, 12/20)

Gen Z Travel [16:20]
No cap: Gen Z’s spending habits include an unusual amount of travel (The Hustle, 4/17/23)
Gen Z Is Poised to Reshape the Travel Industry (Morning Consult, 4/10/23)
Gen Zs don’t have a lot of money, but they’re traveling anyway (CNBC, 4/16/23)
Millennials are making travel a priority more than previous generations—that’s not a bad thing (CNBC, 8/30/19)
Gen Z Habits Disrupting The Travel Industry (Forbes, 12/20/22)
2000-2020: The Events That Shaped Two Decades of Travel (Eshores)
Gen Z Is Influencing Hotels to Rethink Strategies: A Skift Deep Dive (Skift, 3/22/23)
Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers (Skift, 12/11/19)
Hostels Are More Popular Than Ever Among Travel-Leaning Millennials (Forbes, 5/16/16)
Half of millennials, Gen Z go into debt for summer travel. Here’s why. (Credit Karma, 5/14/19)
50 Years Of Airfares: The Evolution Of Price And What You Got In 1970 Vs Now (Simple Flying, 8/21/22)
How Millennials Are Changing Travel (The Atlantic, 6/19/14)
In Travel, We’re All Boomers Now (The New York Times, 2/1/23)
2023 Global Travel Trends (American Express, 1/23)
Prosperity Index Study (Intuit, 1/23)
Overseas Travel Trends (Bureau of Transportation Statistics, 12/1/11)
2022 Travel Trends (AARP, 3/22)
2021 Travel Trends (AARP, 2/21)
International Travel Bounced Back Strongly in 2022 (Statista, 3/9/23)

Remote Jobs Disappearing [25:35]
Get a remote job while you still can: More and more companies are calling workers back to the office — or outsourcing to cheaper workers overseas (Business Insider, 4/13/23)
What Young Workers Miss Without the ‘Power of Proximity’ (The New York Times, 4/24/23)
The real reason bosses are freaked out by remote work (Business Insider, 4/7/23)
About a third of U.S. workers who can work from home now do so all the time (Pew Research, 3/30/23)
More Americans are now working fully remote than 3 months ago, despite fewer WFH job openings (CNBC, 3/13/23)
Remote job opportunities are drying up but workers want flexibility more than ever, says LinkedIn study (Business Insider, 11/2/22)
Are Remote Tech Jobs Declining? (Dice, 1/13/23)
Remote Career Seekers Should Be Hopeful About The Future (Forbes, 2/21/23)
The Job Market for Remote Workers Is Shrinking (Wall Street Journal, 1/24/23)
Bad news, remote workers: You need to return to the office for your employer to succeed (USA Today, 2/2/23)
Executives feel the strain of leading in the ‘new normal’ (Future Forum Pulse, 10/22)
Hybrid Work Is Just Work. Are We Doing It Wrong? (Microsoft, 9/22/22

TikTok is Changing the Music Industry [36:17]
How TikTok is changing the music industry (Business Insider, 3/9/23)
Studies Show TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play
Songs They’ve Found
(Variety, 7/21/21)
How TikTok became the music discovery platform for the smartphone generation (NBC News, 7/28/19)
TikTok has changed music — and the industry is hustling to catch up (NPR, 5/22/22)
How TikTok revives old songs and turns them into new hits (Business Insider, 4/11/23)
The Biggest Old Music Hits Resurfaced by TikTok (Rolling Stone, 11/6/20)
New studies quantify TikTok’s growing impact on culture and music (TikTok, 7/21/21)
TikTok’s Knack for Connecting Fans With Songs & Brands Examined in New Study (Billboard, 7/21/21)
Studies Show TikTok’s Music Clout: Two-Thirds of Users Go to Streaming Services to Play Songs They’ve Found (Variety, 7/21/21)
How TikTok became the music discovery platform for the smartphone generation (NBC News, 7/28/19)
How TikTok revives old songs and turns them into new hits (Business Insider, 4/11/23)
Once upon a time, musicians hated making videos for MTV. Now, artists’ ire is aimed at TikTok (USA Today, 6/11/22)
Halsey and Capitol Records Sever Ties a Year After TikTok Dispute (Rolling Stone, 4/15/23)
TikTok Pays Artists ‘Almost Nothing’ in Music Royalties – And the Industry is Losing Patience (Billboard, 11/7/22)
Spotify pays artists (sort of), but not per stream. Here’s how it breaks down (USA Today, 3/29/23)
Is TikTok Actually Creating More One-Hit Wonders? (Billboard, 3/28/23)
TikTok Breaks Big Hits, But It’s Still Struggling to Break Big Stars (Rolling Stone, 7/17/20)
Napster turns 20: How it changed the music industry (BBC, 5/31/19)
The Piracy Sites That Nearly Destroyed The Music Industry: What Happened To Limewire (Forbes, 3/21/18)
TikTok’s effect on the music industry (Quartz, 2/24/21)